Why this blog?

Because most people don’t understand how brand protection works, and how this is already a big part of our everyday lives.

This blog is for our clients – business owners, graphic designers, ad agencies, marketing managers and anyone who has a brand to protect.

With the help of the very talented researcher and writer Philip Kennedy, we are deliberately writing in plain English because there is way too much information published in legalese.

Leaving comments on this blog: Comments are encouraged. Constructive criticism is fine. Even destructive criticism is acceptable. But no racist or obscene comments, please, because they will not be approved.

About me

I am the principal of Choy Lawyers, which specialises in trade marks and copyright – mainly doing brand protection work.

Awards and recognition:

• Ranked as a Leading Lawyer for Australian Intellectual Property in Asialaw 2006 and 2007 surveys

• Shortlisted in the top 10 for Asialaw Intellectual Property Awards 2006

• Listed in 2005/06 and 06/07 editions of Asia-Pacific Legal 500 for Intellectual Property

• “Highly Recommended” for Intellectual Property in Legal Profiles (Australia)

I am a member of the Australian federal government’s Advisory Council on Intellectual Property. Choy Lawyers was awarded Best IP Law Firm at the Australian Law Awards 2005.

Some interviews:

The Age article 21 October 2007

Your Business Success TV appearance April 2007

ABC’s Catapault interview January 2007

The Age article 2 May 2006

The Star (Malaysia) article 16 January 2006

•  ABC Television’s Business Daily with Robert Gottliebsen

About Choy Lawyers

Important: in order for us to focus on our existing clients, we only accept new clients by referral. If you don’t know one of our existing clients or friends, sorry, we are currently unable to help you.

Level 5, 410 Collins Street
Melbourne VIC 3000

Phone: (03) 9602 1000
Fax: (03) 9600 4910 



One response to “About

  1. Hi Trevor

    As the whole world seems to be trademarking anything and everything these days I find you can never know enough about IP and associated issues.

    This is really useful site/blog and will refer my clients and my RMIT Advertising and Swinburne Design students to it.

    Thanks for including me on your list of valued clients. It’s a relationship I also truly value after many years of sound advice and great service from Choy Lawyers.

    Kind regards


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s