Fiji’s military government may have been a bit trigger happy in lodging an objection to Microsoft’s use of the name Fiji for its new software system. The government objected after media reported that the American software giant, whose US$11 billion profit last year was almost three times Fiji’s GDP, was naming its new software product Windows Fiji.
The government said Fiji had absolute ownership of its name and had not been pacified by claims from the company that Windows Fiji was an internal working title, not a product name.
Unfortunately for the Fiji government, no-one can stop a private business from using any word as an internal working title.
Side note: under trade marks law, geographic names (countries, towns, suburbs etc) are not usually considered capable of distinguishing a company’s goods or services, so it would not be a great choice for Microsoft to launch Windows Fiji as an actual product anyway.